Richard Branson is going after Rupert Murdoch — threating Murdoch with legal action. Branson really is magic! Snip from Guardian Unlimited’s “Branson fires fresh salvo in row with Sky”:
Battle for pay-TV dominance escalates as Virgin boss threatens Murdoch empire with legal action
Richard Branson and his cable company Virgin Media last night launched a scathing attack on satellite broadcaster BSkyB and the Murdoch media empire that runs it.
‘[BSkyB] is trying to strangle us at birth,’ he said. ‘It’s using its dominant market position to push up prices and I think it is something the authorities should look at. Sky wants to extort a fortune from us and we are not having it.’